The history of the Armani Exchange brand began in America in the 1990s. Its offer is aimed at young and brave people from big cities who are not afraid to experiment and show their unique style. The dynamic development of the brand has made Armani Exchange one of the most recognisable fashion brands in the world. Its watches are not only useful models but also stylish works of art. The brand’s products show the colour of the city and the dynamism of the people living in it.